Kao Canada Salon Division
Kathy Reilly -Associate Director of Education
This year has caused both hairdressers and manufacturers to make an abrupt change in the way we see education. It has also brought on a completely new era of opportunity. The Kao Canada education team was thrust into a world which required learning a new technology (ZOOM) and a very different way of delivering education. With our educators working from home, we were tasked with keeping our standards high and maintaining brand equity while engaging our audiences virtually.
With the awareness that live, in person education will never be replaced, we can now engage with more people, be more agile, quick to respond and reach a greater community of stylists through our virtual education platforms. This has resulted in a 20% increase in stylist reach compared to last year, due to the many Virtual Artist Sessions held from May to November in both our Toronto and New York Academies.
Virtual education is here to stay and will be a continuing part of Kao Canada’s education portfolio for the Academy, regional activities and in salon support.
Find all KAO Canada education for both Academy and regional at www.kaosalonacademy.com.