Mehgan Minor – National Education Manager
PRAVANA | KENRA Professional | SexyHair Concepts | #Mydentity | Henkel Beauty Care Hair Professional
The pandemic created a major and rapid shift from in-person education, to online/virtual education. We have increased each brand’s virtual learning offerings and accessibility by utilizing major social media platforms such as Facebook, YouTube, and Instagram. We are also offering live one-on-one virtual training to individual salons and stylists through private virtual platforms. This means more salons and stylists have greater access to both on-demand and live education than ever before. Stylists in rural areas, as well as one-operator suites or home salons who may have previously had limited access to live education, can now have education brought to the comfort of their homes with no travel and little to no cost.
On-demand education can be viewed at the stylist’s convenience to accommodate any schedule. We can also have a larger audience for demo classes as we are not limited to the space restrictions of a classroom or salon. Having this level of access to education will help our industry grow in product knowledge training and skill set. This will lead to a better understanding of the tools and techniques each brand has to offer, creating a more confident stylist and a better guest experience for the client.
In Canada, the best way to request a live virtual class is through your local distributor or sales representative. For on-demand learning: Kenra www.kenraprofessional.com/education, Pravana www.pravana.com/certification-programs/color-certification, SexyHair www.sexyhairpro.com, MyDentity www.mydentitycolor.com/blogs/educationtity
SUSAN BOCCIA – Education Manager
Schwarzkopf Professional Canada | Henkel Canada Corporation
Schwarzkopf Professional is excited to provide virtual education for the first half of 2021. We will have a full curriculum ASK Education focusing on colouring, cutting, styling, and consultation seminars for all levels of interest. We will also provide info sessions on our exciting innovations throughout the year. The Schwarzkopf Professional Brand Educators and team of artists will host our seminars on Microsoft Teams Live Events.
Follow us on Instagram: @SchwarzkopfCAN. Facebook: @SchwarzkopfProfessionalCanada Visit www.schwarzkopf-professional.ca in the new year to view the 2021 ASK Education Brochure.
KELLY COOK – National Education Manager
Joico/Zotos Professional | Henkel Beauty Care | Hair Professional Canada
For the first half of 2021, we made a quick shift to digital and virtual education, which will be the way forward for our brands. We have a full curriculum of virtual classes via our National Platform and support our distributor partners with a similar curriculum. We launched Authentic Beauty Concept in Ontario and Quebec via virtual launches and continue to support all of our brands with personalized custom virtual education. We created a team of content creators for our IG platform @joicocanada. Due to our comprehensive platform of tutorials and the edutainment content we offer, we were able to increase our reach this year by 5,000 followers.
At Joico, we also offer learn-at-your-own-pace education via https://www.joico.ca/pro-education/