Eugene Souleiman crafts subtle textured diversity at Jeremy Scott SS19

Jeremy Scott’s latest collection is an homage to his heritage, but one which insists on looking forward. Not quite 90s, not quite the 2000’s either, the look answers important questions about what it means to live in the post – millennial age. His inspiration is himself, in this “met a-muse”, gender-fluid tribute.

For Wella Professionals Global Creative Director of Care & Styling, Eugene Souleiman, creating hair to accompany such eclectic, clearly personal designs is no easy feat. On his inspiration for the look, Eugene says “I believe that true craftsmanship should be invisible, I want the hair to honor the collection, it’s a new glamour… one that references the 90s, but is very current, very now.”

For Eugene, “gone are the days where you create one look and roll it out on your models, it’s much more personal now. It’s about the model, their hair type and the collection. Fashion is no longer about what’s in and what’s not, it’s about personality, demeanour and the individual”.