Romantic Nomad influences backstage at Preen at London Fashion Week

Romantic Nomad influences backstage at Preen at London Fashion Week

By Vanessa Chiu

Preen, well known amongst the most fashionable crowds, showed their gypsy
traveller inspired SS19 collection at London Fashion Week. Wella Professionals
Global Creative Director of Care and Styling and ghd Fashion Week Ambassador,
Eugene Souleiman, shows off his soft Nomadic and romantic hair aesthetic with
braids and low ponytails with elastics weaved throughout, and wispiness framing
the faces of the models to compliment the spirit of the collection.

With a “look [that] is delicate and intricate, yet wonderfully wild”, Eugene explains,
him and his team created this romantic, world wanderer look by working with the
models’ natural texture to design a look that is easy, undone, yet sophisticated.